Consistency at touchpoints is the quality of being reliable, steady, and not varying in behavior, actions, or quality over time. In other words, consistency implies that something or someone maintains […]
Culture and its importance in marketing strategy
Culture plays a crucial role in marketing, especially in the context of globalisation. Understanding and incorporating cultural factors into marketing strategies are essential for businesses to effectively connect with diverse […]
Paid Campaigns on Social Media – why are they Necessary
Social media has evolved into a crucial tool for companies looking to expand into new areas with their goods or services. In this article, we’ll discuss the importance of running […]
Cold emailing to generate demand overseas
Does Cold Email Works Cold emailing can be an effective way to reach out to potential clients, partners or collaborators. One reason why cold email works is because it allows […]
The Power of Branding in Global Sales
In today’s increasingly interconnected world, companies seeking to sell their products and services globally must recognize the importance of branding. Mark Ritson, a renowned marketing professor and consultant, has long […]